Agent Cody Banks
Release Date:
March 14, 2003
If Agent Cody Banks sounds awfully similar to the recent Spy Kids series, that’s probably not accidental. MGM has had a rough go of it in recent years, so it’s only natural that they would look to a family-flick as a potential cash cow.
Give them credit, though. If the film seems to be a bit of a knockoff, they’ve done a fine job of casting the teen lead. Frankie Muniz continues to enjoy a lot of popularity as his Malcolm in the Middle remains a staple of Fox’s Sunday night television lineup. He’s a young man with a great deal of charisma and a fine sense of comic timing and it’s almost certain that the relative success of Big Fat Liar ($47.8 million gross against a $15 million budget) can be at least partially attributed to his presence in the film.
There’s not much else to commend the film other than the promise of plenty of high-tech gadgetry. Directed by Harald Zwart (of the disastrous One Night at McCool’s), Agent Cody Banks tells the story of a teenager who is recruited by the U.S. government to become a unique breed of special agent - a kid who can be sent in on missions where adults are simply “too old” to accomplish the prime directive. His primary co-star is Hilary Duff, star of the Disney Channel series Lizzie McGuire. She’s not widely known beyond that small, targeted demographic (the show is by no means a phenomenon), but even so, there’s still a movie based on that series in the works.
Working with a budget of $20 million, the director has managed more than 250 visual effects shots. For films in the spy genre, such effects are practically a necessity, so it will be important to see if Agent Cody Banks can do anything to set itself apart in this area. If potential audiences see it as just a stale copycat of a film that already produced a sequel, it will probably suffer some backlash. MGM will need to tread that line very carefully once it sets the marketing campaign in gear - and will probably be better served to target Malcolm fans rather than trying to recapture the magic of Spy Kids. (Kim Hollis/BOP)
Comparison films for Agent Cody Banks |
Title |
Date |
Opening |
Adjusted Opening |
Screens |
PSA |
Adj PSA |
Total BO |
Adjusted Total |
Mult |
Spy Kids |
3/30/01 | 26.55 |
28.33 |
3104 |
8552.00 |
8779.0 |
106.26 |
113.41 |
4.00 |
Spy Kids 2: The Island of Lost Dreams |
8/9/02 | 16.71 |
17.37 |
3307 |
5053.00 |
5053.0 |
85.63 |
89.02 |
4.63 |
Big Fat Liar |
2/8/02 | 11.55 |
12.00 |
2531 |
4565.00 |
4565.0 |
47.81 |
49.70 |
4.14 |
Harriet the Spy |
7/12/96 | 6.61 |
9.01 |
1826 |
3620.00 |
4750.2 |
26.54 |
36.20 |
3.57 |
My Dog Skip |
3/3/00 | 5.86 |
6.55 |
2331 |
2514.00 |
2705.2 |
34.10 |
38.14 |
5.70 |
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